april 2024, less than 2 years since we started selling our first running shoe 'weekdays', we opened atelier 4T2. it's nothing like a flagship store or a brand heaven, no big screens with cool videos. it's actually much more than that. this place is our home, it's where we welcome you. the team is working here, serving customers worldwide. this is where we meet runners, where we learn about what you think about our products, about where we should go next when roadtripping. it's also the place where you can try our shoes, take them with you for a couple of days to find out which one fits you best.

we have a clear vision for our future. atelier stands for creation, for trial and error, for battling the dogmas in the industry. it also stands for finding ways to become more sustainable as a company and how we can achieve that together with our customers. in our atelier you will discover the ideas and concepts we're developing.

and although we sell many of our products to people all over the world, we are welcoming you in the atelier, to have a chat about what running means to you. we also present like minded brands and their products, think of vibram outsoles, maurten nutrition, saysky performance apparel, endorf supplements and more to come.

located in the heart of the city of haarlem, we're 10 minutes away from our great escape, the national park in which we love to swim, bike, and of course.... run.

'four-tee-two'

'for-transition-two'

'for-trails-too'

it's very simple. you drop by to select the models you want to try. take them with you for a couple of days and come back to tell us what you think. no strings attached. the atelier is open from mon to sat, 12.00h-18.00h.